MH Civil is a premier civil construction firm specializing in the complex water systems and underground infrastructure that communities rely on every day. They tackle the tough, high-stakes projects others walk away from. AM Agency partnered with MH Civil to build a brand identity as resilient as their work. We started discovering their core purpose and belief, anchored to a core problem in their industry, and translated those insights into a bold new rebrand. To ensure this new identity stood out in a crowded industry, we executed a complete website redesign and delivered a comprehensive suite of physical and digital assets — ranging from truck wraps to recruiting banners, construction site signs, business cards, and a proposal template — all to ensure our client was equipped to attract top-tier talent and win major bids.
Personally, this project was a joy to work on and truly hit home. MH Civil is located in my childhood stomping grounds, making it easy to connect with the client but also see behind-the-scenes of things I experienced as a child growing up in the Panhandle of Texas. Largely because of this connection to the project, I was glad to offer MH Civil some personally made textures from my adventures in Utah to be a part of their brand.
CREDITS
Creative Director
Amber Andersson
Creative Director
Amber Andersson
Art Director
Refuge Falcon
Refuge Falcon
Graphic Designer
Lyndon Slovacek
Lyndon Slovacek
